I'm not sure if Rally's was ever in the southern states, but I remember it being a fairly strong fast food contender in Kentucky.
Gotta Eat! was their tagline. What else needs to be said? It's fast food. It's not a reward for good behavior. It's a quick relief of hunger and childhood junk food addiction. You have to get the grease into your system to get it out of your system (does that make any sense?). But the point is, they owned that phrase. They bombarded every tv channel with very quick spots showing people stuff their faces in the spicy chicken sandwich and concluded with the announcer reminding us, "Gotta eat!"
It was only 99¢ too. I miss that place.
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