With the upcoming launch of Wii U, I was reminded of the original Wii launch campaign. It was such a simple idea, associating "we" with "wii". But it captured the Nintendo playful brand personality, and more importantly it communicated the Wii's universal appeal. If what appeared to be the Japanese Nintendo execs want to come to YOUR house to play their system, it's gotta be fun right?
Huh, whaddiya know? It was an 'Effie Award' winner made by the Leo Burnett agency: http://wii.ign.com/articles/879/879595p1.html
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